Relate your brand with your audience. Test, Target market and create feedback for deeper engagement using biztag’s free mobile-web business platform.
Spending money in all the wrong places? An article using research written by David Court and others called the “Consumer Decision Journey,” which appeared in the July 2009 issue of McKinsey report. According to theory, consumers used to be systematic about selecting a product/service by narrowing down choices and making a final selection (search) or the Traditional “marketing funnel.”
“The Consumer Decision Journey” purposes a much more iterative path to purchasing, offering four important stages. Consider, Evaluate, Buy and Bond followed up by 3 more important systems. Enjoy, Advocate and Bond with your audience. (Connect)
Once you have a platform, that supports mobile marketing *biztag and can sustain all of these attributes in one convenient place, your online and remote m-commerce business can grow efficiently, at a manageable cost using social networking.
Reciting data from a blog post on June 25th 2012 “Mobile e-commerce sites have room for improvement” According to a survey of 95 retailers by cross channel solution provider CrossView, there are areas in which e-commerce firms could improve their websites.
For example, despite the fact that Google and Bing’s mobile best practices recommend a universal URL for mobile and desktop sites, none of the top ten retailers have this feature.
What does this mean for consumers? Abandonment rate continues to increase as consumers turn to their hand held devices to make fast mobile purchases. If big businesses continue to ignore the importance of mobile friendly content for ease of use by their audiences, then consumers will move their loyalty to other engaging communities that support mobile social buying.
Biztag takes the IT out of social networking and mobile friendly communication for business brands. Create your #FastApp in minutes, deploy instantly, engage your audience effortlessly, measure dynamically and retarget specifically. Stay in touch with your clients with ease. Try biztag today, it’s free, Enjoy!
Gen ‘Y’ buying is changing the way your business should think about marketing!
Supporting article – How to create your social loyalty loop