Ad Target your Ass off until something sticks…?

Ad Target your Ass off until something sticks…? 

Now that’s no way to efficiently operate and provide accurate ROI.

Microsoft recently announced that it’s taking a huge $6.2 Billion write-down over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business model following their IPO drama, show that, in online advertising, it’s all about the targeting and targeting locally is best! So what about mobile ad campaigns. Consumers are accessing information more and more via mobile. Make sure you can be seen and seen efficiently, regardless of the device being used to reach your business brand.

As Reuters analysis explains, putting flash ads up all over the internet is no longer a lucrative business. You really have to experience it first hand to know exactly what I’m talking about. Start a AdWords campaign and drop 30 to 50K a month and you will know right away. Don’t get me wrong, Google is powerful and I use it, but expensive! Google AdWords is very successful, generating over $36B in revenue in 2011. The key difference? targeting. Google’s sophisticated ad-targeting algorithms greatly increase the relevance to the user, and therefore the likelihood of the user clicking on an ad. Effective, I think so!

The problem is not netting the end-user, if they are targeted properly they will click or enter your environment. The problem is providing an engaging way in which the end-user feels secure and comfortable participating. Once you have done this (biztag FastApp), make sure you pay attention, because if not, your wasting people’s time and your marketing dollars.

So why isn’t everyone just improving their targeting? Unfortunately, it’s not that simple. Ad targeting is a difficult artificial intelligence (AI) problem, and while you may not agree that it’s a necessity, it does require a lot of technical heavy lifting. Biztag software application “FastApp” takes care of the technical side of it adding on the fly intelligence to all your promotions to provide more specific (*Keyword) details. Biztag was created to specifically off set the “heavy lifting”, smashing costly fork lift upgrades and  integrating successful mobile campaigns that work in symbiosis with your online web activity, daily. Imagine having the best of both worlds, On the fly, engagement with your audience and Organic SEO working in the background for social driven business activity.  End users can quickly access information about your current promotion down to the keyword or however your marketing your promotion. By simply entering the *keyword you have assigned to your campaign at time of creation for your FastApp at biztag.com  You are now offering a creative, interactive and efficient lead generation tool that can be deployed instantly and will collect valuable user activity to help you better define your target market. You know what they say, if you not measuring then you’re not really marketing!

So where does the magic happen? Easy, any time your audience accesses your business information, social networks FastApp, biztag software is capturing vital information (or measuring user activity) that you need to know about your audience. The process is smooth and feels natural, it’s mobile friendly and looks amazing. Your business just achieved mobile cool, instantly.

Algorithm

Biztag algorithm delivers everything you want to know about impressions – search keywords, location, demographics, user activity, time of day, conversion CTR (clickthrough rate) and so on. Your audience is now categorized within your dashboard. See engagements from users, what they are thinking, what they are asking for and how they see your business in general. Feedback is crucial in maintaining a successful and growing business. Retarget users easily, offering additional products and services that warrant a viral ability factor. This seems like a lot of work. It is, managing mobile and web activity while providing a seamless and friendly channel of communication is not easy. Lucky for you, biztag software handles all the heavy lifting for you, all you need to do is carry on with your channels of marketing distribution and let biztag mobile web analysis do the rest. Don’t have any marketing channels in place yet? You may and don’t even realize it. Do you hand out business cards when you meet people and talk about your business; most likely you do. This is one of the best marketing channels you have. People want to associate a face with a brand or something relative. Don’t be afraid to hand out your business card, no one else is going to do it for you. If you wanna get fed, then you better start chirping. Make sure when you run a campaign or current promotion, you have made your self available, quickly and easily via mobile or web. You will be confident with your FastApp from biztag, that potential clients and loyal affiliates will be able to easily communicate with you through social networking channels efficiently. Now when a customer has feedback and engages down the line, possibly telling you how they are socially promoting your corporate message, you have a reference point of previous interaction. Let biztag take care of the technical aspects while you focus your valuable time on engaging and re-targeting your audience.

Data

The kind of data being gather is crucial to consumer service and ROI for your business: Google, for instance knows a lot about your current intent, via your search keywords. Facebook knows a lot about your context, via your social activity. Biztag seamlessly connects all your online business and mobile social data to provide a simple and manageable platform that is easily created, edited and deployed. Simply enter your online information you’re already using everyday and let biztag software start working for you. Now when your customers access your business information, you can interact with then on a more personal level, all from within your biztag dashboard. You know what they like and they know about your business, because they are participating. You are doing your business a disservice by not engaging with your daily, monthly or yearly consumers. There is no excuse why you should not be using biztag software to help your CRM, Marketing, Retargeting and M-Commerce activity.

Try it today, it’s Free, enjoy!

Biztag – Your World Mobile 

Advertisements
Posted in AdTarget, m-commerce, marketing, Microsoft, Mobile | Tagged , , , , , , , , | Leave a comment

Why does David Karp of Tumblr want to KILL Mark Zuckerberg of Facebook…?

For the purpose of linkbaiting experiment, we have posted the exact same article twice. Once with an overwhelming controversal even disturbing title #Linkbait; vs one without. Why? to see the viral aspect of a truly disruptive intro. Both titles may be deemed as acceptable by the viewer, one more so then the other most likely, depending on your POV.

Why does David Karp of Tumblr want to KILL Mark Zuckerberg of Facebook…? Of course this is not true, nor should it be used for any type of malicious intent. As far as we know David and Mark have some type of secret friendship, even a cool East Coast handshake from back in the day.

Original article with not so controversial intro.

The phenomenon of link baiting your audience.

#Linkbait

To create something that naturally attract back links for your web page by getting people to talk about it, discussing it, spreading it, posting it on blogs and linking to it from their favorite URL sites. It also attracts a lot of visitors, creating a viral buzz!

Have you ever had a tweet or post go viral, instantly? By viral I mean exploded in retweets and web page hits within hours even minutes! If you’re so lucky to ever experience; you’ll witness the extreme power of the social web.  I’m fortunate enough to say I have.  The amazing viral ability of a great link bait header. Mine was;  “The average server pollution is equivalent to a “15mpg SUV.”  Even though I didn’t write the article, when I retweeted, it exploded and went viral quickly. Why? I think because, who knew. I had no idea, at the time that server pollution was so high. I just happen to be in the right place at the right time, on the front end of an explosive topic.

So how do you find a topic that is worthy of potential linkbaiting? This is more difficult than it sounds. You can of course go with trending global topics, involving politics, celebs, social icons, etc.

I personally find a great deal of interest in people.  The subject can be your POV of a parody and such. A great subject around trending people can really spark engagement. Here is an example; I often tune into twitter on an hourly basis, somewhat of an addiction these days, I have to admit. The newest and most interesting friction I am aware of is the taunting by Tumblr founder David Karp. His constant jabs at Facebook and the ‘Cool’ factor is inescapable.

I’m only using this as an example, out of admiration for both founders, Mark and David- both doing their own thing with great success; Mark a little bit more than David, but hey he’s been at it longer. If a CEO or major contributor of a large successful company can take a few minutes to have a little fun with strategic linkbaiting then whats the harm.., Right?

David just cracks me the f.. up, he has many funny tweets, in which I engage, respond and make off the wall reply’s every once in a while. I mean he has set the tone so where’s the harm.., Right?

Keep smiling David, cause your tweets make us laugh. #epic

For Techniques on Linkbuilding visit this great post by Sean Si

For link baiting purposes, I’m going to repost this article with a truly disruptive headline, linkbaiting my audience and set out to prove a theory of successful linkbaiting on the social web.* biztag

Please offer your comments. Examples of #linkbait articles/intros within the world-wide web.

Posted in Linkbait, marketing, Mobile, Social Networking | Tagged , , , , , , , , | Leave a comment

Link baitinging, fool me once shame on you, fool me twice shame on me!

The phenomenon of link baiting your audience.

#Linkbait

To create something that naturally attract back links for your web page by getting people to talk about it, discussing it, spreading it, posting it on blogs and linking to it from their favorite URL sites. It also attracts a lot of visitors, creating a viral buzz!

Have you ever had a tweet or post go viral, instantly? By viral I mean exploded in retweets and web page hits within hours even minutes! If you’re so lucky to ever experience; you’ll witness the extreme power of the social web.  I’m fortunate enough to say I have.  The amazing viral ability of a great link bait header. Mine was;  “The average server pollution is equivalent to a “15mpg SUV.”  Even though I didn’t write the article, when I retweeted, it exploded and went viral quickly. Why? I think because, who knew. I had no idea, at the time that server pollution was so high. I just happen to be in the right place at the right time, on the front end of an explosive topic.

So how do you find a topic that is worthy of potential linkbaiting? This is more difficult than it sounds. You can of course go with trending global topics, involving politics, celebs, social icons, etc.

I personally find a great deal of interest in people.  The subject can be your POV of a parody and such. A great subject around trending people can really spark engagement. Here is an example; I often tune into twitter on an hourly basis, somewhat of an addiction these days, I have to admit. The newest and most interesting friction I am aware of is the taunting by Tumblr founder David Karp. His constant jabs at Facebook and the ‘Cool’ factor is inescapable.

I’m only using this as an example, out of admiration for both founders, Mark and David- both doing their own thing with great success; Mark a little bit more than David, but hey he’s been at it longer. If a CEO or major contributor of a large successful company can take a few minutes to have a little fun with strategic linkbaiting then whats the harm.., Right?

David just cracks me the f.. up, he has many funny tweets, in which I engage, respond and make off the wall reply’s every once in a while. I mean he has set the tone so where’s the harm.., Right?

Keep smiling David, cause your tweets make us laugh. #Awesome

For Techniques on Linkbuilding visit this great post by Sean Si

For link baiting purposes, I’m going to repost this article with a truly disruptive headline, linkbaiting my audience and set out to prove a theory of successful linkbaiting on the social web.* biztag

Posted in Linkbait, marketing, Mobile, Social Networking, Socialweb, Tag | Tagged , , , , , , , , , , , , , , | 1 Comment

Epic Fail the inexperienced world of Guerrilla marketing

A friend, huge sports fanatic by the way, decided to invest in a multi level sports marketing company called ThePFFL. His idea was to go out on the town and get users to sign up. Sounds simple right? He was confident this was going to be easy and reaching his goal of 300 new users in an evening at $20 bucks a pop was no problem. I explained to him, this type of Guerrilla marketing was tough and would be challenging, even for a suave individual, like himself with great people skills and a genuinely honest perspective.

The First two words I received, via text message the morning after his big marketing debut were #epic #fail! Two of my favorite trending words by the way. An example of one huge oopsy, in the image below.

Notice anything? Well lets review. The words PFFL stand for ‘Professional Fantasy Football League’ now I’m no rocket scientist but notice the spelling, the word ‘Fantasy’ (Fatasy) epic fail. The worst part is, he explains on the phone, “I approved the flyer and didn’t even catch the error.” Surprised, not really.

This is not unusual, so don’t feel bad. It’s like this, when you’re the creator of something, it is embedded in your mind, your vested, it all makes sense and comes easy to you. So naturally it should come easy to everyone else, right? Hold the phone, that doesn’t necessarily mean it’s the same for everyone. For example; If you walk up and hand me a flyer or business card promoting your new product and nothing rings true right off the bat, you may be getting a blank stare and run into a brick wall. People vibe toward things they recognize, a familiar logo, face or saying they can relate to. However if I like you, I may stick around for a moment to learn more. And once you have my attention a call to action is a must. Don’t forget always be closing right. Not necessarily anymore, the term always be helping may go a lot further in todays crucial social networking phenomenon. What I mean is always be helping the end-user to understand what problem your idea is solving, why it’s important and how its beneficial right now.

When a person buys something or decides to join a new environment, often times it’s because they are interested in the person or promoters of the product/service.  People are buying you, and everything else becomes a bonus. If what you’re offering is good, they may even go the extra mile and pass it along to their friends and family with similar enthusiasm as you did in your original pitch.  Chances are you know this and I’m not telling you anything you haven’t already experienced in life. For the sake of this article, people assume that if you explain an idea briefly, the recipient has got it, nailed the concept on the fly. But in reality, everyone learns at their own pace and absorbs information differently, so it’s important that you give your audience different channels and means of adoption. If you forcing one specific social platform down someones throat, but they are not using that channel, you may have just lost an important advisory that would have been willing to adopt, engage and share your ideas, had it been accessible to them on a network or channel in which they thrive.

“Notice my own spelling error, ‘brojen’ lol broken, thx ‘fat thumbs’ on my mobile!

Don’t let a social platform get the best of you. Offer your audience all your social networks and let them choose how to interact. Chances are they will do a much better job at spreading the good word through a social channel in which they frequent.

So this friend decided to hire some additional help with his big campaign by posting a CL ad. Right away I hope you’re smiling while reading, because if you have ever posted an ad for promotional help, then you know, you get what you pay for. I will explain further. A few individuals were hired to fit the scene of the promotion, thinking that when briefed about his product and ideas, they would go out and take over the world with enthusiasm, using tactics and examples exactly as he had explained them. Not so! Instead he reveled in our phone conversation that the hired help was taking in the scene, sharing in inebriation and just having a good old-time. So whats the problem, isn’t this what you want, your affiliates mingling with the audience, fitting in and talking about your idea. Well yes, however there is a problem, they weren’t talking about the idea. Why? There is no definitive answer, but lets take a stab at a few possible scenarios. The new affiliates did not understand your infinite ideas and initial pitch, so promoting them would be near impossible. No accountability for conversion, or more simply put, the hired help would be getting paid regardless. And possibility number 3, they just didn’t give a Sh..! Is this a problem in corporate America? Yes, businesses strive to create a corporate brand that is professional yet cool. So how can you be cool and professional at the same time. Deliver a consistent corporate message at time of realization, meaning regardless of who is promoting your products, services and ideas, make sure when an end-user does invest their time and want to learn more, there is a quick, easy and consistent user interface, accessible from Smartphones, iPads, Tablets, Desktops, etc. (now that’s cool) Don’t make the end-user work to hard to participate. KISS ‘Keep It Simple Stupid’ and if people like you and what your brand represents they will adopt.

The point is, marketing is hard work. The responsibility of every little detail, placement and engagement is exhausting. I know first hand, as I too have tried the Guerrilla marketing approach in previous ventures. To reach a large audience and actually get them to participate is difficult and may be best left to the professionals. However every little bit helps. Remember when your meeting people and your excited to share your idea’s, treat your new acquaintances as potential fans that will promote and recommend you to others.  Most important, make it easy for everyone to engage, share and promote you and your ideas. This is the power of social networking.

This is why *biztag software was created, free for everyone to use. Biztag provides a seamless mobile web experience. Enable users multiple channels to share ideas and business in a non obtrusive way. With biztag you can update, edit and change an image, social link, spelling error, etc instantly and you will never have to worry about how your promotion looks to end users, because biztag makes sure your content looks cool on every computing device, mobile or desktop, Apple or PC. This also gives you the ability to dedicate a little more of your marketing surfaces to #linkbait or something cool, trending that your potential audience may initially vibe with. Now you have their undivided attention, when time to engage, your consistent business message is securely waiting with a powerful delivery platform behind the scene.* biztag

Give your audience a chance to engage right away, at time of realization or as soon as they meet you and/or discover your brand. Biztag uses multiple functions to connect your audience to your business, Fast! Once you have someone’s attention, convert that person into a friend or follower of yours instantly using biztag. The fastest way to connect in the world!

Sign up now at biztag.com and in minutes create and deploy a full mobile web FastApp for your business. Never be unprepared again to deliver all your professional online business branding to your audience.

Posted in Biztag, Business, Guerrilla Marketing, marketing, Mobile, QR Code, Social Networking | Tagged , , , , , , , | Leave a comment

NY City turns old pay phone hubs into new Wi-Fi Hotspots :) Faster for everyone- *biztag

Scan-Connect!

Payphones in New York City have largely been made obsolete by the fact that almost everybody’s got a cellphone for staying in touch on-the-go. Luckily for the long-forgotten phones that still dot the city’s streets, they’re about to get a twenty-first-century upgrade.

New York City’s Department of Information Technology and Telecommunications introduced on Wednesday the city’s first payphones-turned-Wi-Fi hotspots. They’re free of charge for any nearby New Yorker (or visitor) to use for connecting his smartphone, tablet or laptop to the Internet. Internet services are being provided in cooperation with Van Wagner and Titan.

So far, 10 payphones spread across Manhattan, Queens and Brooklyn have become Wi-Fi-equipped as part of a pilot program. Other Wi-Fi payphones are being planned for The Bronx and Staten Island. In total, New York City has 12,360 payphones that could become hotspots.

See the article by Mashable

Cheers!

*biztag

Posted in New York, Wi-Fi | Tagged , , , | Leave a comment

How does your startup become the experience everyone wants to be part of?

Your audience needs to see the benefit and relevance right from the start!

Here are some significant points you may want to consider;

  • Does it save me time?
  • Will it offer me something I can’t get elsewhere (or at least be significantly different)?
  • How much of a role can I play in it?
  • What’s the long-term approach – is there one or is it just a one-off?

*Biztag

Does it save me time?  Biztag enables you to create a FastApp in minutes. The ability to edit your mobile micro sites quickly and easily saves you time, provides your business additional mobility and saves your business unnecessary overhead.

Will it offer me something i can’t get elsewhere? Most definitely! *biztag is the fastest way in the world to connect your audience to the sweet spot within the web where invaluable, relevant, ‘social’ cutting edge information and/or products and services are being promoted. Enable your audience to engage with your business immediately. Create your custom biztag FastApp in minutes, deploy a campaign instantly with dynamic data capturing metrics, engaging user interfaces and a stellar retargeting platform for up selling, cross selling and continued awareness of your brand. When generating your FastApp at biztag.com you will be prompted to select a Keyword that represents your Campaign / Promotion! Once you have finished adding your business branded message, social networks, products, services, Vid’s, Photo’s, contact information, etc.., you will instantly deploy. Biztag enables your business brand to measure important ROI for each and every specific promotion.

Example: – Have hundreds, thousands or even, jus under 10 products or services your promoting at any given time? If so, use biztag’s FastApp to assign a mobile-web campaign to each one. Use your existing marketing channels and even some new ones (with biztag’s media mobile-web tools) and start proving your ROI right away. Want to know who your audience is, where they reside and what channel or social networks they are using to communicate? biztag takes the hard work and rigorous planning out of managing your online and real world marketing. It’s so simple, your business team will be engaging consumers socially, measuring effectively, realizing ROI and retargeting efficiently.

How much of a role can I play in it? Biztag’s FastApp Scenario provides you an easy to edit interface, when deployed works and looks amazing on every computing device available today! You are in complete control of each campaign promotion you deploy. Something sells out in your inventory, need to discount a trending item to stay competitive or offer daily special and/or Qpons to your loyal customers; sky’s the limit, what ever you can dream up, biztag will facilitate all the while making your business brand look great and accessible from mobile, web and anywhere your audience get’s connected.

Whats the long term approach? With *biztag’s huge database of specific and tailored information, your business brand and *Keywords will enjoy organic SEO, long-term recognition and ease of access by loyal and new customers. Take your business global by using biztag FastApp to provide your end users unique channels of communication, social networking relevant and pertinent to their surrounding, without needing to creat a huge ecosystem. Market smarter by setting up micro campaigns, measuring your audiences interests, proving ROI to justify increased market share and new growth.

Biztag is most definitely not a one-off approach. Biztag is a flexible and the fastest way for consumers to get exactly what they want when they want it; at time of realization, or when they first see it! Biztag provides a powerful email platform for building long-lasting engagements with loyal and interested customers as well as capturing new customers automatically with little of now immediate workforce interaction.

It is important in today’s fast-moving and vibrant social ecosystem to “Always be helping” as well as “Always be closing.” Biztag provides easy and helpful marketing platform while enabling you to reach consumers by offering them fast, simple and friendly channels to connect with your online and real world promotions. Grow your market share, build trust with your audience and increase referral networking; unmatched in value and extremely successful when promoted by your loyal social networking community of followers.

Try biztag today it’s Free, enjoy!

Posted in 2D barcode, Advertising, Biztag, Business, keyword, m-commerce, marketing, Mobile, QR Code, ROI, Startup, Tag | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Brand Enjoyment.. give fans something fun to do; ie- What kind of traveler are u? Adrenaline Junkie, Powder Hound, River Wrangler, New Exploration or Profound World Traveler? Create Social Loyalty with your audience!

Relate your brand with your audience. Test, Target market and create feedback for deeper engagement using biztag’s free mobile-web business platform.

Spending money in all the wrong places? An article using research written by David Court and others called the “Consumer Decision Journey,” which appeared in the July 2009 issue of McKinsey report. According to theory, consumers used to be systematic about selecting a product/service by narrowing down choices and making a final selection (search) or the Traditional “marketing funnel.”

“The Consumer Decision Journey” purposes a much more iterative path to purchasing, offering four important stages. Consider, Evaluate, Buy and Bond followed up by 3 more important systems. Enjoy, Advocate and Bond with your audience. (Connect)

Once you have a platform, that supports mobile marketing *biztag and can sustain all of these attributes in one convenient place, your online and remote m-commerce business can grow efficiently, at a manageable cost using social networking.

Reciting data from a blog post on June 25th 2012 “Mobile e-commerce sites have room for improvement” According to a survey of 95 retailers by cross channel solution provider CrossView, there are areas in which e-commerce firms could improve their websites.

For example, despite the fact that Google and Bing’s mobile best practices recommend a universal URL for mobile and desktop sites, none of the top ten retailers have this feature.

What does this mean for consumers? Abandonment rate continues to increase as consumers turn to their hand held devices to make fast mobile purchases. If big businesses continue to ignore the importance of mobile friendly content for ease of use by their audiences, then consumers will move their loyalty to other engaging communities that support mobile social buying.

Biztag takes the IT out of social networking and mobile friendly communication for business brands. Create your #FastApp in minutes, deploy instantly, engage your audience effortlessly, measure dynamically and retarget specifically. Stay in touch with your clients with ease. Try biztag today, it’s free, Enjoy!

Gen ‘Y’ buying is changing the way your business should think about marketing!

Supporting article – How to create your social loyalty loop

Posted in 2D barcode, Advertising, Biztag, Business, m-commerce, marketing, Mobile | Tagged , , , , , , , , , , | 1 Comment

Biztag “Your World Mobile” V2.0 launch within the next 5 days, expect features like…

beta.biztag.com with all new designed User Interface, html5 to the 9!

Biztag displays all your online content beautifully for all devices, automatically, effortlessly and seamless. Biztag, it just works for you!

New features of  biztag V2.0 will include but not be limited to,

1.) New UI – Web – Mobile Phones and Tablets.

2.) Fast App creation for advanced mobile engagement

3.) Analytics – Dynamic Metrics – Specific Target Market Measuring

4.) Increased Consumer Conversion

5.) Efficient Email Capture

6.) Re-target

7.) A whole new way of linking your social world; Like Instagram, Twitter, Facebook and *Biztag.

8.) Amazing FastApp templates to choose from; select, customize and deploy your new FastApp in minutes!

Create – Deploy – Engage – Measure – Efficiently Re-targeting

Thanks for reading and stay tuned in for a great turnkey business solution.

 

Posted in 2D barcode, Biztag, Business, keyword, m-commerce, marketing | Tagged , , , , , , , , , | Leave a comment

CMO’s – it’s the trusting ‘word of mouth’ power of everyday people, that really drive viral sharing!

Chief Marketing Officers –

As powerful and busy as sites like twitter may be most consumers’ purchases are not influenced by someone who tweets frequently or scores high on Klout, but rather by a person’s tight-knit group of family, friends and peers who share common interests and have earned trust regarding purchasing decisions. Just think back to your recent purchases. Everyone has a friend with great taste in music or movies, or a knack for finding deals on a great meal or the latest fashion. Understanding these connections will help unlock the real value of influencer marketing, allowing brands to identify their loyal advocates and engage with them in a scalable way to drive conversations online and off.

Of course, the definition of an influencer is something that has been the subject of  debate. Malcolm Gladwell’s widely acclaimed book “The Tipping Point” first drew attention to a set of uber-influencers who set major trends (like the Hush Puppies resurgence) in motion.

Smaller subset of people drive larger purchasing patterns. The Question becomes, how do you efficiently market to people and re-market to those same people over and over again that were loyal from day one? Customers are grateful, if you give them what they want, at a reasonable price and without too much hassle, they will return and buy again.

Today mobile users are a big part of new sales from marketing campaigns, as 50 plus % of facebook users are accessing from mobile devices. The big ongoing complaint from polled mobile users in 2012 is the invasion of personal space with pop-ups or unwanted solicitations through their mobile browsing experience.

When designing biztag, we set out to solve a few major problems with mobile-web connectivity, business branding and m-commerce. Give consumers what they want, when they want it with out being annoying!

By placing a biztag QR Code within advertising material, you enable consumers  quick and easy  access to immediate information about your business. Which is used in solidifying their purchase decision. Biztag is your business mobile-web interface for delivering quick and measurable mobile commerce to consumers. A biztag keyword and QR Code becomes an interactive image, that is recognized as a mobile access point to your online information, social networks, m-commerce, rewards, contact, Qpons, photos, videos and more! The keyword has a deeper connectivity value and will be used for advanced mobile connect and brand recognition in months to come. Make sure you register your keyword first before someone else does at www.biztag.com

Another critical aspect of influential marketing that is also largely being ignored is the development of an ongoing relationship between a brand and its influential consumers. This relationship is one that must be earned and developed over time. Consumers must prove willing and successful in helping drive value for a brand — whether that value comes from providing insight and ideas or successfully spreading the word about products. In return, the brand must have a way to identify those who create value for it, and have ways to re target and communicate with them on an ongoing basis, building a deeper relationship.

HOW DO YOU STAY CONNECTED WITH YOUR CUSTOMERS?

-Make sure your information is consistent. A consistent corporate message can easily be created and managed by top level executives when using biztag, therefore delivering consistency to end users for better customer retention and customer service.

-Make sure your business information can be accessed and easily used from any web enabled device, mobile or desktop, Apple or Android, Mac or PC, etc. One of the biggest mistakes businesses can make is spending a great deal of money and time designing a lucrative value proposition, only to fail at promoting it over every channel. Could you imagine, one of your best customers forwards your e-commerce information to a friend or family member and the content does not display properly. Not only will you most likely not gain a new referral customer, which cost you nothing by the way, you may loose a loyal potentially returning customer as well.

-By providing a non obtrusive marketing medium like biztag, a medium that puts the power back in the consumers hands and does not interfere with their personal space and social browsing, you are providing a consistent interface, with a friendly professional theme that offers the end user an immediate call to action.  Display you biztag interactive image within marketing campaigns, enabling consumers to access your products and services as it suits them, even offer an irresistible coupon or reward for participation. Now you have built a friendly rapport with the consumer, and you can quantify your spending- ROI, by measuring how efficient the campaign is viewing your biztag analytic reports. Run comparisons against other keyword tags displayed in different ads, on different websites or in different area codes. Define your target market by marketing your mobile ready information properly and biztag software will do the heavy lifting, gathering customer feedback, surveys and emails in a friendly and rewarding way enabling you to stay connected with your customers.

WELL HOW DOES THIS BENEFIT MY CUSTOMERS?

Biztag is Turnkey mobile-web solution for businesses and takes only minutes to create. With dynamic mobile interactive templates, businesses can tailor their communication with consumers for smart personal information capture, which can be used to benefit the consumer in future purchasing. For Example: if I am a running enthusiast, which I am, and my favorite running shoe brand has just discovered the next big technology in performance enhancement for runners, would I want to know as soon as possible, YES! Am I a potential customer for this new and innovative product? YES! Could I even be influential in improving the product with relative and important feedback, since I have been an ongoing customer for years? YES, YES and ABSOLUTELY! Would I be willing to give my feedback as a loyal customer that uses the companies products, most likely; Would I for sure deliver feedback if there was a discount, promotional offer or savings awarded to me for my valuable participation? YES! It’s not rocket science, lets make a trade, the entire monetary system of the world revolves around this type of activity. You scratch my back and I yours. So why haven’t I received any notifications from companies I do business with frequently? Why don’t I have something to boast about? Because the products I use and love everyday, have not given me an easy access point and incentive to do so. Remember, let’s make a trade! Businesses should use a biztag on every piece of merchandise they offer, tangibles and services. Get Connected and Stay Connected with your valuable customers.

A good friend of mine had a really sweet pair of new jeans on the other day, in which I asked him, hey what type of jeans are those. He said they are Hugo Boss, they are brand new and just came out. My next course of action is to now go to Google and search vigorously for the style, color and a retail store closest so I can get those jeans! Chances are I would of eventually found them, however after a few minutes of chatter, 10 other friends commenting and the whole social scene around us, I was distracted, forgot and initially though it was a big hassle. I still have not tried to find the jeans, however as you are reading from this post, I am still thinking about them weeks later.

SOLUTION – If the jeans had a biztag QR Code stitched in the inseam or on the label that could be easily accessed. immediately delivering me to a mobile friendly promotional page with a video, photos and/or a buy this function for that exact pair of jeans, I would have already had them delivered to my home and I’d be wearing them right now as I share this post with you. Would this be something I would post to facebook or tweet, most likely, when I find something I like, I often want to share with my close friends proving my dedication to looking good,  keeping up with the latest style and trends or what ever! At least by my account. lol

Getting consumers to participate is just half the battle, capturing their personal information in a non obtrusive way is an ongoing challenge for any business. biztag is a well though out and pliable solution for businesses that want to stay connected with their valuable customers. Get feedback, define your target market, get to know who is buying your products and services and communicate efficiently to grow your business model.

Thanks for reading.

Posted in 2D barcode, Business, m-commerce, Mobile, QR Code, Social Networking, Tag | Tagged , , , , , , , , , , , , , , | Leave a comment

FREEMIUM – Does your business model Suck? Is your product Sticky and worthy of your potential users..?

Business Model 101

Give your service away for free, The Freemium– possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base. Yea, that sounds great, sign us up!

Examples:

Skype – basic in network voice is free, out of network calling is a premium service

Flickr – a handful of pictures a month is free, heavy users convert to Pro

WordPress – the basic service is free, but there is paid version that is more customizable.

Newsgator – the web reader is free. If you want to synch with outlook and your mobile phone, that’s a paid service

Box.net – you get 1gb of virtual storage for free, but you have to pay for more than that

Webroot – you can get a free spyware scan, but for full protection you will have to pay

This business model has been around for a long time.  Shareware always used a model like this and there are many successful software companies that have been built with this model.

It works even better with web native services.  A customer is only a click away and if you can convert them without forcing them into a price/value decision you can build a customer base fairly rapidly and efficiently.  It is important that you require as little as possible in the initial customer acquisition process.  Asking for a credit card even though you won’t charge anything to it is not a good idea. Even forced registration is a bad idea.  You’ll want to do some of this sort of thing once you’ve acquired the customer but not in the initial interaction.

Don’t require any downloads to start. ‘CHECK’- Don’t require plugins. ‘CHECK’  Support every browser with any material market share. Make sure your service works on various flavors of Windows, OSX, IE and Linux.  In short, eliminate all barriers to the initial customer acquisition.

And make sure that whatever the customer gets day one for free, they are always going to get for free. ‘CHECK’  Nothing is more irritating to a potential customer than a “bait and switch”. ‘Agreed’

The best examples of this business model are when the customer implicitly understands why the paid service has to cost money.  More costs for deploying marketing networks, promoting cross selling, up selling and virtual storage are good examples. Termination costs on other carriers networks in the Skype model are another.  When it is just additional features that don’t carry an incremental cost to offer, it may be harder to convert free users to paid users. But if your free service is loved and you do a good job articulating the value that comes with the paid service, you can convert to paying users with good results. We believe that if we can provide a suite of services within your biztag dashboard, like CRM, Survey, Analytics and email collection and organization for defined target marketing and email blasts, well then we are saving you a lot of time and energy you could be using creativity to take your business model to the next level.

I would like to have a name for this business model.  We’ve got words like subscription, ad supported, license, and ASP, that are well understood.  Do we have a word for this business model?  If so, I don’t know it.

If you have any thoughful suggestion about a business model that works, taking in account the explosion of mobile, then let it be heard, show readers who’s BOSS!

Thanks for reading! biztag – try it now it’s Free, enjoy!

Posted in 2D barcode, Biztag, Business, business model, keyword | Tagged , , , , , , , , , , , | Leave a comment