Tag Archives: Measure

Marketers ask the Question; Why people fall in love with a brand and what might happen if they tried one strategy, tone or idea over another.

The best marketers and designers constantly ask the questions “Why?” and “What if?” They want to know why people fall in love with a brand and what might happen if they tried one strategy, tone, or idea over another. Please get your … Continue reading

Posted in Advertising, Gen'Y', marketing, Measure, Mobile | Tagged , , , , , , , , , , , | Leave a comment

Why starme and your unique *name offers a new layer of communication for seamless mobile web. Define consumer intent quickly, define future origin of intent, plus it just sounds cool; Starme

*name is the fastest way on earth to connect. Deliver end users to the sweet spot of your online promotion. Intent – an abstract description of an operation to be performed. It can be used with startActivity to launch an Activity. … Continue reading

Posted in *name, Advertising, Biztag, Business, FastApp, marketing, Mobile | Tagged , , , , , | Leave a comment

Huge reach, painful conviction – Big Box Retial’ BestBuy

Email marketing is far from dead. People read their emails daily. Just some of us have mastered the art of appropriate email selection. The other day I received a straight forward email from Best Buy. (Thank you for that) It … Continue reading

Posted in Best Buy, Biztag, Email Marketing, Mobile | Tagged , , , , , , , , , , , , | Leave a comment

Ad Target your Ass off until something sticks…?

Ad Target your Ass off until something sticks…?  Now that’s no way to efficiently operate and provide accurate ROI. Microsoft recently announced that it’s taking a huge $6.2 Billion write-down over the failed aQuantive acquisition. This news, and the scrutiny of Facebook’s business … Continue reading

Posted in AdTarget, m-commerce, marketing, Microsoft, Mobile | Tagged , , , , , , , , | Leave a comment